Journal

Reflections on design, intentional dressing and the evolving lives of the women we create for.
Three elegantly dressed women on a white marble staircase wearing IKKHO womenswear — cream wrap midi dress, red asymmetric top with black tailored trousers, and black double collared jacket with ivory lapels
#06 Carrying Taste Through Chaos
One thing The Devil Wears Prada 2 captures well is that fashion is rarely calm behind the scenes. From the outside, people mostly see the final image, the garment, the campaign,... Read more...
Close-up of garment construction showing seam finish and fabric texture in premium womenswear
#05 How Design Thinking Evolves Over Time
A closer look at how fashion design evolves from surface-level silhouettes to deeper construction decisions. Exploring why details like fit, fabric, and structure define not just how a garment looks,... Read more...
#04 Why Good Fashion Design Starts With Real Life
#04 Why Good Fashion Design Starts With Real Life
There is a persistent habit in fashion to talk about design as though it begins and ends with aesthetics. The silhouette, the colour story, the visual impression a piece creates... Read more...
#03 The Lack of Age-Appropriate Representation in Fashion
#03 The Lack of Age-Appropriate Representation in Fashion
Fashion is beginning to recognise women beyond youth, but true representation cannot stop at the runway. This piece explores why visibility must extend into design, storytelling, and everyday brand language—and... Read more...
Woman taking a mirror selfie in a hallway outside fitting rooms, wearing an all-black outfit with ankle boots and a tote bag.
#02 What The Fitting Room Taught Me
Retail taught me the real truth about fit. A Studio Letter on fabric, proportion, and the small “if only” changes that make clothes work in real life. Read more...
A designer adjusts the lapel of a cream tailored vest on a black dress form in a studio setting, highlighting careful garment construction and modern tailoring.
#01 The Gap I Couldn't Unsee
A designer’s perspective on the gap in modern fashion and why women with evolving style deserve clothing that balances elegance, comfort and thoughtful fit. Read more...